Creative Director | Director | Editor
Let's put smart to work
IBM Watson
What’s the ideal AI? The kind that scales across your business, wherever your data lives, working with all your other AI. The kind you can trust to quickly transform your business, from insurance to supply chains. Expect more from AI. We worked with Ogilvy and Psyop to create a seamless transitional technique to showcase how easy it is to integrate IBM Watson into any business.
Watson isn’t just the promise of AI. It’s the real deal business AI that knows your industry, protects your insights and works with tools you already use. We worked with Ogilvy to create a campaign told through the eyes of CEOs running big enterprises to help them choose the best AI for the job.
To supplement the campaign we created a series of entertaining skippable pre-roll videos to help explain Watson's capabilities in greater detail. Six seconds to deliver the business end of the message, but maybe you'll stick around to see what else they say.