Google One + Marie Kondo

Spark some joy

Over the years we discovered that people wanted help decluttering their digital lives. So we paired someone in need with a world-renowned tidying expert to show that Google One is here to help.

Agency: Google

Role: CD / Art Director

We enlisted Keegan-Michael Key and Marie Kondo to spread the word and in just seven days our campaign organically reached more than 1.7 million people and received plenty of industry press. But most importantly, it sparked joy.

Google One Marie Kondo | Creative directed by Jon Bunning

Google One Keegan-Michael Key | Creative directed by Jon Bunning

In addition, Marie shared a series of helpful stories on social media.

Google One Marie Kondo Spark Joy social | Creative directed by Jon Bunning

Google One Marie Kondo social | Creative directed by Jon Bunning

Google One Marie Kondo social quiz | Creative directed by Jon Bunning

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