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Dear Future Olympian

Inspiring the next generation

As a sponsor of the 2014 Olympics, Citi helped support community sports programs chosen by members of Team USA. We partnered with director Mark Romanek to document two of them – Rico Roman's Operation Comfort which provides support for wounded Service Members and Evan Lysacek's Figure Skating in Harlem which empowers young girls with the skills to achieve their dreams.

Agency: Publicis

Role: CD / Art Director

A website for Every Step of the Way included interactive stories about how the athletes’ backgrounds drew them to their respective causes and encouraged viewers to help choose how to distribute $500,000 with just a click.

Citi + Olympics | website | Creative directed by Jon Bunning
Citi + Olympics | Dear Future Olympian | Creative directed by Jon Bunning

© 2025 Jon Bunning | Branded Content & Commercial Director | Creative Partner for Brands | hello@jonbunning.com

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